About Us

The FIRST CHOICE when it comes to Farm Electricity. A specialist company you can trust.

We’ve been at the forefront of the Farm Energy Industry for over 16 years helping businesses just like you.

Founded in 2001 by Michael Boven and now run by Michael’s son, Rhys Boven, Switched On Rural is the UK’s leading farm energy consultancy. The industry has changed significantly over the years, so have we and so have our services. What’s not changed is our mission to become the First Choice when it comes to Farm Electricity.

Running a farm or estate is hard enough, without worrying about rising energy bills or aggressive call centres. You need a partner who you can trust to deliver on what they say and someone who knows the market and challenges you face.


As a nationally recognised supplier to the rural industry, we pride ourselves on knowing our customers and their business, so we can best service their requirements. Our modern approach, working with traditional values, provides our customers with the bespoke advice they need to reduce their farm energy costs.

Your energy bill is undoubtedly one of the largest expenses your farm or estate faces every year. With so many different suppliers and price options to choose from, and everybody declaring that theirs is the most competitive, how can you be sure of the best deal?

Our farm energy experts work with over 1,200 farmers every year to reduce their energy bills and increase their profitability.

1200+ Happy Customers

We’ve helped over 4000 business customers across the UK to save money and switch seamlessly. From SMEs and national chains to local startups.

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We work with 35 trusted suppliers across the UK

happy customers

At the last count we have over 1200 happy customers!

million in savings

We’ve saved our customers £25 million on their bills

years of experience

We now have over 16 years experience in helping customers

Our Story

Switched On started with humble beginnings and over last 16 have grown from strength to strength.
So far we helped our customers a whopping £25 million on their bills a figure that is growing every day.
  • January 2001Our Beginning

    Michael Boven established the business as ‘EnergyWise’ from an attic in his home.
  • February 2001First Supplier Partnership

    We form our first supplier partnership with Enron
  • February 2001We Help Our First Customer

    In February 2001 we helped our first customer, a local car garage save £126 on their electricity bill
  • 2002Won the Redrose Tender

  • 2002Another BIG Tender Won

    We Won the UPM Pig Marketing tender
  • 2006We Moved

    Office move to Ilkley, West Yorkshire
  • 2006And Then There Were Two...

    Team grows to 2 with Christian
  • 2008 Our First Broker Joins The Team

  • 2009Rhys Joins Full Time

    2nd Generation business, Rhys joins the business full time
  • 2009We Re-branded

    Re-branded to the wonderful Switched On Energy!
  • 2011Michael Joins BNI

    Michael Boven becomes a BNI member
  • 2013TPI Code of Practice Approved

  • 2013We Hit 1500 Referrals!

    1500th referral from a customer in York
  • 2014We Move Premises

    Moved to larger office in Ilkley town centre
  • 2011Rhys Joins BNI

    Rhys Boven becomes a BNI member
  • 2015We Take On Our First Apprentice

    Proud to support the Apprentice scheme with Bradley
  • 2016We Are Finalists

    Finalist at the Ilkley Business Awards!
  • 2017We Help More Farmers

    We reach 1,200 farms across the UK!
  • 2017Our Customers Benefit From HUGE Savings

    We’ve saved our customers £25 million on their bills!
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